Get LinkedIn statistics, from how many users LinkedIn has, what age groups use LinkedIn most, other LinkedIn demographics, and LinkedIn company data, inside.
In this article, you can find out how many people use LinkedIn.
It will tell you how many people use free LinkedIn vs. how many people use paid LinkedIn.
You can find out how much revenue LinkedIn makes in a year.
SellCell Key Findings:
As of the end of Q4 2022, LinkedIn had 875 million quarterly users, up from 850 million in Q2 2022.
LinkedIn has more male users than female users, with a 56.3% to 43.7% split between the two.
In 2022, LinkedIn reported revenue at $13.8 billion, up from $10.3 billion in 2021.
Amazon is the most popular company on LinkedIn in 2023, with 26 million people following the brand.
LinkedIn is most popular in the European region, where it has 263 million members.
What Is LinkedIn?
LinkedIn is a social networking platform designed specifically for professionals and businesses. It allows users to create a profile showcasing their work experience, education, and skills. Users can connect with other professionals and companies, join industry groups, and search for jobs or new business opportunities.
LinkedIn is used by millions of people worldwide as a tool for networking, job searching, and career advancement. Users can also gain skills and experience by completing the courses available on LinkedIn.
LinkedIn Statistics 2023
When did LinkedIn launch?
LinkedIn launched on May 5th, 2003
Where is LinkedIn based?
LinkedIn HQ is in Sunnyvale, California
Who operates LinkedIn?
Ryan Roslansky (CEO), Jeff Weiner (Executive chairman), Reid Hoffman (founder, Microsoft board member)
Who owns LinkedIn?
Microsoft
What industry does LinkedIn operate in?
Professional networking
How Many People Use LinkedIn?
Billions of people currently use LinkedIn for a wide number of reasons, from professional networking, finding jobs, hiring new employees, and taking professional LinkedIn courses. Let’s look at the LinkedIn statistics for user count.
How Many People Use LinkedIn?
LINKEDIN QUARTERLY USERS WORLDWIDE (2009-2022)
Users (in millions)
Q1 2009
37
Q2 2009
42
Q3 2009
48
Q4 2009
55
Q1 2010
64
Q2 2010
78
Q3 2010
81
Q4 2010
90
Q1 2011
102
Q2 2011
116
Q3 2011
131
Q4 2011
145
Q1 2012
161
Q2 2012
174
Q3 2012
187
Q4 2012
202
Q1 2013
218
Q2 2013
238
Q3 2013
259
Q4 2013
277
Q1 2014
296
Q2 2014
313
Q3 2014
332
Q4 2014
347
Q1 2015
364
Q2 2015
380
Q3 2015
396
Q4 2015
414
Q1 2016
433
Q2 2016
450
Q3 2016
467
Q4 2016
469
Q1 2017
480
Q2 2017
491
Q3 2017
518
Q4 2017
528
Q1 2018
548
Q2 2018
556
Q3 2018
575
Q4 2018
582
Q1 2019
590
Q2 2019
604
Q3 2019
627
Q4 2019
643
Q1 2020
675
Q2 2020
690
Q3 2020
706
Q4 2020
722
Q1 2021
740
Q2 2021
756
Q3 2021
774
Q4 2021
810
Q1 2022
822
Q2 2022
830
Q3 2022
850
Q4 2022
875
LinkedIn finished 2022 with 875 million quarterly users in Q4. Q3 saw 850 million, Q2 saw 830 million, and Q1 saw 822 million 1.
LinkedIn’s quarterly users rose by 53 million over the whole of 2022.
This means that, on average, LinkedIn had around 9.5 million daily users in Q4 2022.
How Often Do People Use LinkedIn?
FREQUENCY OF LINKEDIN USAGE IN THE UNITED STATES (DECEMBER 2022)
Percentage
Daily
69.0%
Several times a week
15.0%
Once a week
5.0%
Several times a month
3.0%
Once a month
3.0%
Less often
2.0%
Never
3.0%
An overwhelming majority of US LinkedIn users log in on a daily basis, with 69.0% stating this is the frequency with which they use LinkedIn 2.
15.0% of users log on several times a week, and 5.0% use LinkedIn once a week. The remaining results are split fairly equally between people who use it several times a month, once a month, less often than once a month, or never.
How Many Daily Users Does LinkedIn Have? How Many Monthly Users Does LinkedIn Have?
From quarterly user data, we can say that LinkedIn average monthly use stands at around 291.7 million.
Using the same data, we estimate that, on average, over one day in Q4 2022, LinkedIn had around 9.5 million daily active users.
SHARE OF USERS THAT ARE DAU OR MAU FOR LINKEDIN IN THE U.S. (MARCH 2021)
Share of users
Daily active users (DAU)
16.2%
Monthly active users (MAU)
48.5%
LinkedIn statistics show it has a 16.2% share of total daily active users who access the platform via the LinkedIn Android app 3.
For monthly active users, the share of total LinkedIn users accessing the service via the Android app is 48.5%.
How Many LinkedIn Users Pay for LinkedIn Premium?
LINKEDIN USERS WORLDWIDE BY SUBSCRIPTION TYPE (2019-2021)
2019
2020
2021
Basic subscription
644.82
709.29
774.61
Premium subscription
41.97
45.91
49.16
In 2021, LinkedIn had 774.61 million free account users, and 49.16 million premium account users 4.
2020’s figures show 709.29 million free account holders and 45.91 million premium account users.
Clearly, more people use LinkedIn’s free account than its Premium account.
LinkedIn Subscription Type
Cost per month
LinkedIn Basic
Free
LinkedIn Premium Career
$29.99
LinkedIn Premium Business
$59.99
LinkedIn Sales Navigator
$99.99
Linkedin Recruiter Lite
$180.00
There are several differences between the various packages you get with each LinkedIn subscription tier. These are as follows 5.
Premium subscription plan
Premium Career
Premium Business
Sales Navigator Core
Recruiter Lite
LinkedIn Learning
Private Browsing
✔
✔
✔
✔
Applicant Insights
✔
✔
✔
✔
Direct messaging
✔
✔
✔
✔
Who Viewed Your Profile
✔
✔
✔
Who’s viewed your profile insights availability
90
365
90
90
Unlimited access to LinkedIn Learning
✔
✔
✔
✔
✔
Unlimited people browsing
✔
✔
✔
Business Insights
✔
✔
✔
Advanced Search
✔
✔
Standalone sales interface
✔
Custom lead and account lists
✔
Lead recommendations and saved leads
✔
Real-time updates and alerts
✔
Recruiting-specific design
✔
Automatic candidate tracking
✔
Integrated hiring
✔
Smart Suggestions
✔
InMail credits
5
15
50
30
LinkedIn Demographics: Who Uses LinkedIn?
According to the latest LinkedIn statistics, lots of different people, male and female, of varying ages, and in different parts of the world, use the LinkedIn platform for professional networking.
Who Uses LinkedIn Most, Males or Females?
GENDER OF LINKEDIN USERS (JANUARY 2023)
Percentage
Male
56.3%
Female
43.7%
More males than females use LinkedIn for professional networking, according to LinkedIn stats from January 2023 6.
The split is 56.3% male users vs. 43.7% female users.
Which Ages Use LinkedIn the Most?
AGE OF LINKEDIN USERS (JANUARY 2023)
Percentage
18-24
21.7%
25-34
60.0%
35-54
15.4%
55+
2.9%
As the LinkedIn data above shows, the majority of people using the networking platform are aged 25-34; they account for 60.0% of all users on LinkedIn 7.
People aged 18-24 make up 21.7% of all LinkedIn users, while those aged 35-54 account for 15.4%. Only 2.9% of users are 55 and over.
Comparing this to other social networks, we can see similar results, with ages 25-34 dominating the user share:
FACEBOOK
Share of users
13-17
4.8%
18-24
21.5%
25-34
29.9%
35-44
19.4%
45-54
11.6%
55-64
7.3%
65+
5.6%
Most Facebook users are ages 25-34, with the majority share at 29.9% 8
TWITTER
Share of users
13-17
6.6%
18-24
17.1%
25-34
38.5%
35-49
20.7%
50+
17.1%
Most Twitter users are aged 25-34, with the majority share at 38.5% 9
TIKTOK
Share of users
18-24
38.9%
25-34
32.4%
35-44
15.6%
45-54
7.9%
55+
5.1%
However, TikTok is different. Most of the people who use TikTok are between the ages of 18-24, with a 38.9% majority share 10.
Which Regions Use LinkedIn the Most?
LINKEDIN MEMBERSHIP BY REGION 2023
Membership in millions
North America
220
Europe
263
Asia-Pacific
254
Latin-America
141
Middle East & Africa
52
Europe takes the largest share of the overall LinkedIn membership statistics, with 263 million users in the region 11.
Asia-Pacific is the second largest region in terms of LinkedIn membership, housing 254 million users.
North America’s LinkedIn members account for 220 million of the total number of LinkedIn users.
Latin America has 141 million LinkedIn members, while the Middle East and Africa region has 52 million members.
LinkedIn Company and Brand Statistics 2023
LinkedIn is a very successful business, earning billions in revenue. Let’s look at the LinkedIn statistics as a company and a brand.
LinkedIn Annual Revenue
ANNUAL REVENUE OF LINKEDIN (2017 – 2022)
Revenue in million USD
2017
2,271
2018
5,259
2019
6,754
2020
8,050
2021
10,289
2022
13,816
In 2022, LinkedIn reported receipt of $13.8 billion in revenue, which is up from the $10.2 billion it reported in 2021 12.
This is in contrast to the $2.3 billion dollars it received in revenue back in 2017, now earning over six times what it did six years ago.
LinkedIn has 21000 employees to help turn this revenue over, and 19000 of them are full-time employees 13.
LinkedIn Revenue by Segment: How Does LinkedIn Make Money?
REVENUE GENERATED BY LINKEDIN BY SEGMENT (2019-2021)
2019
2020
2021
Revenues from advertising
2.51
3
3.82
Other revenues
4.24
5.08
6.47
Revenues from premium accounts
4.01
4.23
4.45
LinkedIn makes money via several revenue funnels, including advertising, premium subscriptions, and other sources 14.
In 2021, LinkedIn made $3.82 billion from advertising, $4.45 billion from premium accounts subscriptions, and $6.47 billion from other revenue sources.
LinkedIn Jobs and Recruitment Statistics
There are 90 job applications submitted to LinkedIn every second 13.
44% of companies hiring through LinkedIn explicitly use skills data to fill the role they are advertising 13.
365 million Skills members have added skills to their profile during the last 12 months (as of Q1 FY23) 13.
49 million people use LinkedIn to search for a job every week 13.
Employers hire eight people every minute via LinkedIn 13.
LinkedIn members can have up to 30,000 connections 15, with the average number of connections being between 500 and 999 16.
LinkedIn Platform Statistics
LinkedIn is a popular platform for many reasons, but which people and companies are the most popular on the site?
Who Is the Most Followed LinkedIn User?
MOST POPULAR PEOPLE ON LINKEDIN 2022
Followers in millions
Country
Bill Gates
35.9
USA
Richard Branson
19.7
UK
Jeff Weiner
10.7
USA
Arianna Huffington
10.15
USA
Satya Nadella
10.06
USA
Mark Cuban
7.57
USA
Tony Robbins
7.24
USA
Melinda Gates
7.18
USA
Jack Welch
7.15
USA
Simon Sinek
6.31
USA
Deepak Chopra MD
5.81
USA
Daniel Goleman
5.7
USA
Justin Trudeau
5.43
CAN
Gary Vaynerchuk
5.26
USA
Adam Grant
4.87
USA
Brigette Hyacinth
4.34
TTO
Anthony J James
4.03
AUS
Narendra Modi
3.81
IND
Ian Bremmer
3.79
USA
Brene Brown
3.73
USA
Bill Gates has the most popular LinkedIn profile on the whole platform, with 35.9 million followers 17.
Richard Branson is in second place, but comes nowhere near Bill Gates. Branson has 19.7 million followers.
What Is the Most Followed Company on LinkedIn?
MOST POPULAR COMPANIES ON LINKEDIN 2022
Followers in millions
Amazon
26
Google
25
Ted Conferences
22.8
LinkedIn
22.6
Forbes Magazine
17.6
Unilever
17.5
Microsoft
17.1
Apple
16.5
IBM
14
Harvard Business Review
13.6
Nestle
13.5
The Economist
13
Business Insider
11.2
Tesla Motors
10.2
Deloitte
10
Tata Consultancy Services
9.7
Wall St Journal
9.4
LinkedIn News
9.1
Accenture
8.9
Netflix
8.7
Amazon is the most popular company on LinkedIn, with 26.0 million followers, and Google sits just behind it in second place with 25.0 million 18.
LinkedIn is the fourth most popular company (on its own platform) with 22.6 million followers, just behind Ted Conferences, with 22.8 million.
What Are the Most Popular Hashtags on LinkedIn?
MOST POPULAR HASHTAGS ON LINKEDIN 2022
Followers in millions
#India
67.6
#Innovation
38.8
#Management
36
#HumanResources
33.2
#DigitalMarketing
27.4
#Technology
26.4
#Creativity
25.2
#Future
24.6
#Futurism
23.5
#Entrepreneurship
22.7
#Careers
22.5
#Markets
22.2
#Startups
21.2
#Marketing
20.3
#SocialMedia
19.7
#VentureCapital
19.3
#SocialNetworking
19
#LeanStartups
19
#Economy
18.7
#Economics
18
#India is the most popular hashtag on LinkedIn, with 67.6 instances of its use in 2022 19.
#Innovation is the second most popular hashtag on LinkedIn. Users deployed the hashtag 38.8 million times in 2022.
Unsurprisingly, many of the popular hashtags are business related. In 2022 #Management had 33.2 million uses, #HumanResources has 33.2 million, and #Entrepreneurship has 22.7 million.
LinkedIn: The Most Popular Professional Networking Platform
It is fair to say, looking at the LinkedIn statistics above, that it is by far the most popular networking platform for professionals. It is a powerful tool, whether you’re looking for a new job, looking for your next superstar hire, or you want to meet like-minded people in the same industry as you.
