Find out the latest statistics and data about TikTok, from how many people use TikTok, how many downloads TikTok has, and which countries have banned TikTok.
This article will tell you how many people use TikTok in 2023.
You can find out who has the most followers on TikTok, and which TikTokers are famous.
The article will also tell you how much money TikTok creators make.
SellCell Key Findings:
As of the end of 2022, TikTok has almost 1.5 billion active users, up from 0.9 billion in 2021.
TikTok has more female users than male users, with a 57% – 43% split.
In 2022, TikTok’s reported revenue stands at 9.4 billion, doubling the 4.7 billion it recorded in 2021.
TikTok is the sixth most popular social network. Facebook is still the most popular social network in the world.
The highest earning TikToker is Charli D’Amelio, who has a net worth of $20 million thanks to TikTok.
The aim of this article is to find out how many people use TikTok. It will show you how many people use the TikTok platform on a daily basis, as well as the ages of TikTok users, where TikTok users are located, and also data relating to TikTok as a company, including its revenue and position among other social media platforms.
What Is TikTok?
TikTok is a social media app that allows users to create and share short-form videos. The app has become extremely popular, especially among younger generations, with almost 1.5 billion active users worldwide. TikTok videos typically feature music, dance, comedy, and other forms of creative expression. The app’s algorithm suggests videos based on user interests, which can make it highly addictive.
TikTok Statistics (2023)
What Was TikTok’s Launch Date?
September 1st, 2006
Who Owns TikTok?
ByteDance
Where Is TikTok Headquarters Based?
Beijing, China
Who Is the Founder of TikTok?
Zhang Yiming
How Many Active Users Does TikTok Have?
1.47 billion
How Many Users (18+) Can Advertisers Reach On TikTok?
885 million
What Is the Average Length of a TikTok Video?
21 to 34 seconds
How Many People Use TikTok?
Lots of people use TikTok, for both content creation and content consumption. Let’s look at the TikTok statistics for user count, yearly, monthly, and day-by-day.
TikTok Active Users (Year by Year)
TIKTOK ACTIVE USERS (2018 – 2022)
Active users (in millions)
2018
133
2019
381
2020
700
2021
902
2022
1466
At the end of 2022, TikTok had 1.47 billion active users. This is over ten times the number of users it had in 2018, which was 133 million 1.
The steepest leap in active users came in 2021-2022, when the TikTok user count jumped from 0.90 billion to 1.47 billion, an increase of 0.57 billion!
As of 2023, there are even more TikTok users, with 1.53 billion people now signed up to the popular social media platform 2.
In terms of global internet penetration, 18% of all global internet users aged 16-64 use TikTok 3.
How Many People Use TikTok, Daily?
DAILY ACTIVE USERS OF TIKTOK USING iOS
Active users (in millions)
Jan 2019
6.19
Feb 2019
6.45
Mar 2019
5.85
Apr 2019
5.48
Mar 2019
5.56
Jun 2019
5.54
Jul 2019
5.11
Aug 2019
4.81
Sep 2019
5.87
Oct 2019
6.45
Nov 2019
6.8
Dec 2019
7.29
Jan 2020
8.44
Feb 2021
9.27
Mar 2021
9.95
Apr 2021
12.69
May 2021
14.8
Jun 2021
15.43
Jul 2021
14.88
Aug 2021
14.75
Sep 2021
14.95
Oct 2021
14.3
Nov 2021
14.25
Dec 2021
15.87
Jan 2021
18.42
Feb 2021
21.37
Mar 2021
21.15
Apr 2021
23.11
May 2021
25.98
Jun 2021
25.47
Jul 2021
25.25
Aug 2021
28.92
Sep 2021
30.78
Oct 2021
30.32
Nov 2021
31.4
Dec 2021
30.86
Jan 2021
27.72
In January 2019, there were 6.19 million TikTokers using the social media platform on IOS every day 4.
By January 2022, TikTok had 29.72 million daily active users logging on to watch and create videos.
In its first year, TikTok managed to record over 1 million TikTok video views every day 5.
DAILY ACTIVE USERS OF TIKTOK USING ANDROID
Active users (in millions)
Jan 2019
27.71
Feb 2019
27.39
Mar 2019
25.47
Apr 2019
23.33
Mar 2019
21.38
Jun 2019
23.34
Jul 2019
24.14
Aug 2019
26.17
Sep 2019
28.79
Oct 2019
30.59
Nov 2019
32
Dec 2019
32.07
Jan 2020
33.4
Feb 2021
35.76
Mar 2021
36.74
Apr 2021
35.08
May 2021
33.08
Jun 2021
32.91
Jul 2021
29.96
Aug 2021
25.92
Sep 2021
20.33
Oct 2021
16.44
Nov 2021
14.45
Dec 2021
12.82
Jan 2021
12.21
Feb 2021
11.98
Mar 2021
13.82
Apr 2021
14.16
May 2021
14.81
Jun 2021
15.06
Jul 2021
15.13
Aug 2021
15.37
Sep 2021
14.43
Oct 2021
13.61
Nov 2021
13.06
Dec 2021
13.47
Jan 2021
15.54
The number of Android users accessing TikTok daily was 27.71 million in January 2019 6.
This figure has dropped as 15.54 million Android users were accessing the TikTok platform daily.
How Many People Use TikTok, Monthly?
TikTok MAU
MONTHLY ACTIVE USERS OF TIKTOK
Active users (in millions)
Jan 2018
55
Dec 2018
271
Dec 2019
508
Jul 2020
689
Sep 2021
1000
Between January 2018 and September 2021, TikTok’s number of monthly active users went from 55 million to one billion 6.
The number of monthly active users currently stands at 1.8 billion 7
By August 2022, TikTok creators are posting an average of 22 videos each month 8.
What Is the Average Time Users Spend on TikTok
AVERAGE DAILY MINUTES SPENT IN-APP DURING Q2 2022
Number of minutes
TikTok
95
YouTube
74
Instagram
51
Facebook
49
Twitter
29
Snapchat
21
Of all the main social media apps, TikTok users spend the most time in-app, with 95 minutes being the average time a TikTok user spends watching videos every day 9.
TikTok is the social media app where users consume the most content; YouTube comes second with an average of 74 minutes, and Instagram third, with 51 minutes spent in-app, on average.
How Often Do People Use TikTok?
TIKTOK USAGE FREQUENCY BY AGE GROUP
Not every week, but at least once a month
At least once a week
Nearly every day
18-24
13%
27%
60%
25-34
17%
30%
52%
35-44
18%
31%
51%
45-54
20%
29%
51%
55-64
26%
29%
44%
65+
31%
31%
52%
The 18-24 age group uses TikTok most frequently, with 60% of TikTokers in this age group logging onto the platform nearly every day, 27% at least once a week, and 13% at least once a month 10.
As the graph shows, in every age group, most TikTokers use the app nearly every day. Even 52% of TikTok users aged 65+ log in daily!
TikTok vs. Other Social Media Platforms
MOST POPULAR SOCIAL MEDIA NETWORKS WORLDWIDE (JANUARY 2023)
Active users (in millions)
Facebook
2958
YouTube
2514
WhatsApp*
2000
Instagram
2000
WeChat
1309
TikTok
1051
Facebook Messenger
931
Douyin**
715
Telegram
700
Snapchat
635
Kuaishou
626
Sina Weibo
584
QQ
574
Twitter
556
Pinterest
445
As of January 2023, TikTok is the sixth most popular social media platform, with 1.05 billion active users enjoying video content on the platform 11.
The Chinese version of TikTok—Douyin—has 715 million active users in January 2023.
Facebook is still the most popular social media app based on active users; it has 2.96 billion Facebookers logging on to check their feeds.
TOP 10 MOST DOWNLOADED APPS WORLDWIDE IN 2022
Downloads (in millions)
TikTok
672
Instagram
548
WhatsApp
424
CapCut
357
Snapchat
330
Telegram
310
Subway Surfers
304
Facebook
298
Stumble Guys
254
Spotify
238
In 2022, TikTok surged ahead of all other apps in terms of downloads via iOS and Android combined 12.
TikTok statistics show the app was downloaded a total of 672 million times in 2022 across platforms.
Who Has the Most Followers on TikTok?
MOST FOLLOWED CREATORS ON TIKTOK WORLDWIDE (MARCH 2023)
Number of followers (in millions)
Khabane Lame
155.1
charli d’amelio
150.1
Bella Poarch
93
Addison
88.8
MrBeast
78
Zach King
74
Kimberly Loaiza
73.3
cznburak
69.7
domelipa
64.4
dixie
57.3
As of March 2023, the most followed TikTok creator is comedian Khabane Lame. He has 155.1 million followers 13.
In second place is Charli d’Amelio; Charli has 150.1 million followers.
How Much Money Do TikTok Creators Make, and which TikTok Creator Earns the Most?
TIKTOK’S TOP 10 EARNERS PER POST
Earnings Per Post
Followers (in millions)
Net Worth
Charlie D’Amelio
$105,770
142.4
$20,000,000
Khabane Lame
$92,270
143.2
$5,000,000
Bella Poarch
$66,829
90.1
$2,000,000
Addison Rae
$65,194
87.9
$15,000,000
Will Smith
$53,741
72.3
$300,000,000
Kimberly Loaiza
$47,374
63.9
$8,000,000
TikTok (Official Page)
$44,469
63.2
$50,000,000
Zach King
$44,225
68.7
$3,000,000
Dixie D’Amelio
$42,567
57.4
$10,000,000
Spencer Polanco Knight
$40,934
55.1
$6,000,000
Despite being the second most-followed TikTok creator, Charli d’Amelio is the highest earning TikTok influencer, earning on average $105,770 PER POST 14.
And, despite being the most followed TikTok superstar, Khabane Lame earns less per post than Charli, averaging $92,270.
TikTok Demographics: Who Uses TikTok?
Up-to-date TikTok statistics show that a wide variety of people, male and female, of all ages, and in multiple regions, use TikTok.
Who Uses TikTok Most, Males or Females?
GENDER OF TIKTOK USERS
Gender
Male
43.0%
Female
57.0%
Female TikTok users make up 57.0% of all TikTokers, in terms of a combination of viewers and creators 15.
Males therefore inhabit 43.0% of the TikTok user count.
Which Ages Use TikTok Most?
AGE OF TIKTOK USERS
Age
10-19
25.0%
20-29
22.4%
30-39
21.7%
40-49
20.3%
50-59
10.6%
Those aged between 10 and 19 years old use TikTok the most, with 25.0% of TikTokers falling in this age bracket 15.
Usage percentages by age then fall as we move up through the age groups. 22.4% are ages 20-29, 21.7% are ages 30-39, 20.3% are ages 40-49, and then the 50-59 age group counts for the final 10.6%.
Which Countries Use TikTok Most?
COUNTRIES WITH THE MOST TIKTOK USERS IN 2022
Country
United States
136.42
Indonesia
99.07
Brazil
73.58
Russia
51.30
Mexico
50.52
Vietnam
45.82
Philippines
40.36
Thailand
38.38
Turkey
28.68
Pakistan
24.05
Saudi Arabia
23.62
United Kingdom
23.38
Egypt
21.35
Iraq
20.16
Germany
19.51
France
19.3
Japan
16.28
Malaysia
15.98
Italy
15.34
Spain
14.98
Predictably, the USA has the most TikTokers. In 2022, it recorded 136 million active users 16!
Indonesia, the second largest country by TikTok use, at 99.07 million, was actually a country where TikTok has previously been banned 17.
The UK is the 12th largest country in terms of number of TikTok users, as it has 23.38 million, over a third of its 68.85 million 18 population!
Which Countries Have Banned TikTok?
TikTok is currently banned in India and Afghanistan 17. The ban in India saw other local social media platforms like Mitron and LitLot springing up, while existing apps like Chingari introduced new features to capitalize on the TikTok ban 19.
Several countries have banned TikTok from public sector devices (meaning a device used by an employee of the public sector cannot install TikTok on their work phone or tablet). These countries/governing bodies include the USA, the EU, Taiwan, and Canada, and the UK is considering banning it from government devices, too 20.
What TikTok Content Is Most Popular?
TikTok has lots of video content of all different lengths, from cookery, to dancing, and comedy. Let’s take a look at the latest TikTok statistics:
What Are the Most Popular Hashtags on TikTok in 2023?
Hashtag
Views
1
#fyp
36 trillion
2
#viral
13 trillion
3
#tiktok
4.5 trillion
4
#trending
3.2 trillion
5
#duet
3 trillion
6
#funny
2.7 trillion
7
#comedy
1.9 trillion
8
#humour
1.6 trillion
9
#greenscreen
1.2 trillion
10
#anime
1.1 trillion
The most popular hashtag, with 36 TRILLION views, is #fyp 21. This hashtag stands for “For You Page”; the page on TikTok that is tailored for each user depending on their interests. Using this hashtag, content creators hope to make it to more FYPs, and get more views, and thus more exposure and an increased follower count.
#viral is the second most popular hashtag. Again, this allows content creators to get their content out in front of more viewers, who are searching for viral videos.
What Are the Most Popular Videos on TikTok?
User
Likes (in Millions)
Comments (in Thousands)
The Large Chocolate Giraffe
@amaurygichon
23.6
204
Squishy the Chipmunk Returns
@chipmunksoftiktok
32.5
217.4
Rosalía Chewing Gum
@rosalia
17.2
95.6
The “Jiggle Jiggle” One
@blondebrunetteredhead
14.5
87.8
“I’m Just a Baby!”
@little.blooming.women
11.8
72.4
Helping Tom Get Back on His Feet
@jimmydarts
16.3
157.5
The Corn Kid Video
@schmoyoho
10.7
74.4
Lizzo, The Choreographer
@lizzo
9.3
68.7
High School Musical Reveal
@itsmrfinn
8.8
20.6
Lava vs. Ice
@meltandpour
14
127.3
TikTok has billions of videos. The most popular of them all, by a longshot, is Squishy the Chipmunk Returns by @chipmunksoftiktok, which has 32.5 million likes and 217.4 thousand comments 22.
The second most popular of all the videos on TikTok is “The Large Chocolate Giraffe” by @amaurygichon, which has 23.6 million likes and 204 thousand comments.
What Are the Most Popular Dances on TikTok?
The aforementioned Charli d’Amelio is a professional dancer, and was the first TikToker to hit 100 million followers 23 on the platform. But what about all the dances on the site?
Popular TikTok Dances (2022)
The Box
Cannibal
Number One Baby
Supalonely
Savage
Don’t Start Now
Vibe (If I Back It Up)
Say So
Lax (Siren Beat)
I’m Moving Too Fast
What Are the Most Popular Songs on TikTok?
Alongside dancing, TikTok viewers can also enjoy music videos posted on the site, from a wide range of genres. Here are the most popular songs on TikTok 24.
Popular TikTok Songs (2022)
Nicky Youre & Dazy – “Sunroof”
Luclover – “L$d”
Yung Lean – “Ginseng Strip 2002”
Lizzo – “About Damn Time”
Pharrell – “Just A Cloud Away”
Labrinth – “Forever”
Willow – “Wait a Minute!”
Duke & Jones & Louis Theroux – “Jiggle Jiggle”
Armani White – “Billie Eilish”
Kate Bush – “Running Up That Hill (A Deal With God)”
What Are the Most Popular Content Categories on TikTok?
MOST POPULAR CONTENT CATEGORIES
Hastag views (in billions)
Entertainment
535
Dance
181
Pranks
79
Fitness / Sports
57
Home Reno / DIY
39
Beauty / Skincare
33
Fashion
27
Recipies / Cooking
18
Life Hacks / Advice
13
Pets
10
Outdoors
2
Entertainment is the most popular category. It has amassed 535 billion views; by far the most view of any category hashtag on the entire platform 25.
Given the popularity of the dancing videos on TikTok, it comes as no surprise that dance videos are the second most popular category with 181 billion hashtag views.
TikTok Business Statistics
How Much Money Does TikTok Make?
TIKTOK ANNUAL REVENUE FIGURES 2017 – 2022
Revenue (in million USD)
2017
63
2018
150
2019
350
2020
2640
2021
4697
2022
9401
In 2022, TikTok amassed revenue of $9.4 billion. This is more than double its revenue in of 4.6 billion dollars in 2021 26.
In 2017, TikTok made 63 million dollars, meaning that its 2022 revenue was almost 150 times that of its revenue five years earlier.
How Much Is TikTok Worth?
BRAND VALUE OF TIKTOK/DOUYIN WORLDWIDE (2021-2023)
Brand value (in billion USD)
2021
18.75
2022
58.98
2023
65.70
Combined, the TikTok/Douyin brand value globally in 2021 was 18.75 billion dollars 27.
By 2022, the brand value of both social media platforms globally was more than triple the 2021 figure, at $58.98 billion.
In 2023, the value of TikTok and Douyin stands at 65.7 billion dollars.
How Does TikTok Make Money?
According to latest statistics, TikTok Makes most of its money by advertising. Brands pay to run ads on the site.
TIKTOK NET AD REVENUE WORLDWIDE (2020 – 2024)
Revenue (in billion USD)
2020
1.14
2021
3.88
2022
9.89
2023
14.15
2024
18.49
As the above chart shows, in 2020, TikTok was pulling in $1.14 billion in advertising revenue 28.
This had more than tripled by 2021, when advertising revenue made $3.88 billion for TikTok.
In 2023, TikTok is forecast to close the year with $14.15 billion in revenue, which experts predict will rise to $18.49 billion in 2024!
Is TikTok Set to Take Over the Digital World?
It certainly looks that way after digesting all the Tiktok statistics and data. TikTok’s popularity is growing exponentially and is showing no signs of slowing down. Given that it was the most downloaded app in 2022, we can see 2023 being the successful year for TikTok that forecasters expect it to be, and 2024 is likely to be even more profitable.
